TK KIM
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B-LINE Project

This is my thesis project of graphic design course at George Brown College. In fact, I've still been working on this project now. It will be completed in few week as final.

The design challenge for this project is to create a proper bike wayfinding system for Toronto. Initially the biggest test will be to attract the attention of the target audience and then encourage people to ride a bicycle to various places downtown. In order to design a unique, functional and attractive wayfinding system research became a significant part of this project.

The main purpose of this thesis project is to create a bicycle wayfinding system in Toronto for both residents and visitors. The main target audience will be foreign tourists 20-45 years old who would like to try something new and discover the city on a bicycle. The tone of voice should appeal to fun-loving, active, well-travelled sporty people and should articulate legible and contemporary information.

Recently, this project has received a "Merit" in Design/Infographic category from the New Talent Annual 2016 of the Graphis competition.

http://www.graphis.com/entry/c07759f5-176f-471a-9879-beeca8b0b371/

2015 / Branding, Wayfinding, Editorial, Interactive Design / Thesis Project

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